The Tubby Tyre Scooter Company
The Tubby Tyre Scooter Company is a Midlands-based retailer of cool, eco-friendly, road legal, electric scooters. When Tubby Tyre approached us late in 2018, they were about to launch their first scooter range and wanted help from a local creative agency to create a launch campaign. They turned to Amplitude Media for help.
The Tubby Tyre brand is fun and unique (just like the scooters), so we knew right from the word go that the campaign we came up with needed to reflect that. Working closely with Tubby Tyre, we came up with the idea of producing four campaign videos, each highlighting one of Tubby Tyre’s core USPs:
- Ideal for weaving through the city; allowing commuters to save time
- Eco-friendly; kind to the environment
- Versatile; the perfect holiday companion
- Electric; plugs directly into the mains
We used 2D foamboard props that were cartoonish and eye-catching, matching the fun nature of the brand. In each video, the props were pulled apart to reveal a top-of-the-range Tubby Tyre electric scooter. We followed up each reveal with messages supporting the USP, and mention of the Tubby Tyre website. As well as campaign photography and video, we produced high quality product photography to highlight different scooter models and features.
After supplying Tubby Tyre with the campaign videos and product shots, we provided them with a social media report advising how best to use the newly-created content. Several months later, Tubby Tyre approached us again for help with social media management. We began managing Tubby Tyre’s social media presence in September 2019, and continue to do so, generating engagement and conversation to endear the Tubby Tyre brand to would-be purchasers.