The Tubby Tyre Scooter Company – Product Photography

In 2019, the Tubby Tyre Scooter Company came to us looking for campaign photography to help launch their company. A year later, Tubby Tyre is launching a new model of scooter aimed at younger, city-centre commuters. They returned to us for product photography and video.

There were several sets of deliverables for this project. The new scooter – The Special One – has a very distinctive look; it comes in nine eye-catching colours and boasts a halo LED headlight front and centre. Tubby Tyre wanted a striking new video that rotated through the available colours, for use on their website and social media pages.

We brought The Special One into our studio and shot it front on against a black backdrop. At the time of the shoot, we could only get our hands on an orange version of the scooter. Having been provided with colour information for the other eight variants, we adjusted the colour of the orange shot to match each of the other colours in turn. You can see the finished colour rotation below:

 

In addition to the black backdrop photography and video, Tubby Tyre needed white backdrop product photography for each colour to match the product photography delivered for them in 2019, so that photography for all scooter models was consistent.

As above, we only had access to an orange scooter on the day, and made adjustments in post production to create photography for the remaining eight colours.

We’re really happy with how the product photography and video came out, and can’t wait to see how well this new scooter range does. Anyone interested in taking The Special One out for a spin should get in touch with Tubby Tyre through their Facebook page, or visit the H2O Valet service at the Bullring Birmingham, where a demo scooter is available.

Published: August 19, 2020

Client

The Tubby Tyre Scooter Company

Purveyors of cool, electric, road-legal scooters.