The Tubby Tyre Scooter Company
Steve from Tubby Tyre approached us a few months ago to talk about creating a marketing campaign to support the launch of his eco-friendly, road legal, electric scooters. The brand is fun and unique (just like the scooters), so we knew right from the word go that the campaign we came up with needed to reflect that. Steve also wanted some product photography to highlight scooter models and features.
Working closely with Steve, we produced four campaign videos, each highlighting one of Tubby Tyre’s core USPs:
- Ideal for weaving through the city; great for your commute
- Eco-friendly; kind to the environment
- Versatile; the perfect holiday companion
- Electric; plugs directly into the mains
We used 2D foamboard props that were cartoonish and eye-catching. In each video, the props were pulled apart to reveal a top-of-the-range Tubby Tyre electric scooter. We followed up each reveal with messages supporting the USP, and mention of the Tubby Tyre website.
After supplying Steve with the campaign videos and product shots, we provided him with a social media report advising him how best to use the content. The Tubby Tyre Scooter Company is a relatively new venture, and because we want to see our customers and content succeed, we’re continuing to support Steve’s launch as required.